The Digital Snapshot
What a stranger finds when they go looking for your firm — written down, ranked, and handed to you.
Nobody buys a house without an inspection.
They pay a few hundred dollars, a man walks the property for a couple of hours, and a week later they have a written report telling them what’s sound, what needs attention, and what has been quietly wrong for years. Nobody thinks that fee is expensive. It’s the cheapest money in the whole transaction.
Your firm’s public record is an asset in exactly that sense, and almost nobody has ever had it inspected. Inside the office it’s good cases and things are happening. Outside, there may be a Facebook page that lit up one New Year’s and went quiet in February, an address that stopped being true in 2022, and a review nobody answered. Those two accounts of your firm argue with each other, and only one of them is visible to the person deciding whether to call you.
What gets inspected
Your website
What it says, how it’s built, how fast it loads on a phone, whether it’s current and patched, and what a search engine can actually tell about it.
Search results
What comes back for your name, your practice areas, and the work you actually want — from outside your network, on a clean browser.
Maps and local listings
Every place your address, phone and hours appear, and every place they disagree with each other.
Reviews
Where they are, what they say, which ones were never answered, and what a careful reader takes away from the whole set.
Directories and profiles
Bar listings, legal directories, professional profiles — including the ones you forgot you created.
Social accounts
Everything carrying your firm’s name, whether it’s active, when it stopped, and what it says about you now.
Your attorneys
Whether each one is findable, complete and consistent — or whether the firm is really one biography and some names.
Machine readability
What an AI assistant can determine about your firm when a prospective client asks it who handles this kind of case.
What it isn’t
It isn’t a proposal. There is no plan attached to it and no meeting required afterward.
It isn’t a technical security audit, an accounting review, or an opinion about your legal work. It doesn’t touch anything inside your systems — everything examined is what any member of the public could see if they knew where to look and had a day to spend.
What you receive
A written report, in plain language, with every finding ranked one of three ways:
Wrong, stale, or actively working against you. Usually free to fix and usually yours to decide.
Real, worth doing, and it will take somebody’s time — ours or yours.
Already right. Named specifically, so you know what not to spend money on.
Then an ordered list of what we’d do about it, with the free items first. And a phone call to walk you through it, however long that takes.
How it goes
- You call. We talk for twenty minutes about your firm and what you’re worried about.
- We spend the better part of a day on it. The gathering is quick; writing it for your firm is the part that takes the time.
- You get the report, and a call to go through it.
- Then nothing happens unless you want it to.
Ask to see a real one first.
We’ll send you an actual report from another firm with the identity removed, so you know exactly what you’d be buying.
One firm’s inspection, one written report, one conversation. Nothing recurring, nothing to cancel.
Have a look before somebody else does.
No pitch, and no contract waiting at the end of the call — just two people who’ve been at this a long time, talking.
Keith A. Bennett · Law Sites Inc.