How We Do Social Media

Law Sites Digital
How We Do Social

We run your social.
You stay a lawyer.

Most agencies hand you a login, a content calendar, and homework. We do the opposite: our people build it, post it, and tend it — you just help steer.

What most agencies actually sell you

A second job you didn’t ask for

The typical “social media package” is a shared login, a spreadsheet of post ideas, and a monthly call where they ask you for content, captions, and approvals. The work quietly lands back on the busiest person in the building — you. Three months in, the calendar is empty, the page looks abandoned, and it reads to a prospect as “this firm doesn’t have it together.” You didn’t go to law school to write captions.
How we do it

We run the whole show — on our staff, on our dime

We don’t rent you a tool and wish you luck. We employ the people who do the work, we pay them, and we operate the account end to end. You are the client, not the content team. Here’s who’s actually doing it:

We design the graphics

A real designer builds each post in Photoshop, Lightroom, and Illustrator — on-brand, seasonal, and unmistakably yours. Not clip art, not a template mill.

We write the storylines

We develop the narrative for holidays, seasonal themes, and the human moments of your practice area — coordinated with the imagery so each post says something.

We schedule it on Buffer

An entire month loads in advance on Buffer, the platform agencies rely on, and publishes automatically at the right day and hour on every platform. A Mother’s Day post lands Mother’s Day morning — reliably, without anyone touching it that day.

We tend it, courteously

A polite reply, a thank-you, a thumbs-up. Steady, professional presence — with one bright line we never cross.

We never speak as you, and we never engage as an attorney. Anything substantive is routed straight to your office. Your license and your voice are yours alone.

Your part is small — and it matters

You shape it. You don’t operate it.

The best content has a little guidance from the boss. So for the meaningful dates on your calendar — the holidays, the seasonal beats, the moments in your practice where people quietly start looking for a lawyer — we bring you two or three candidate storylines in advance, and you pick the direction. Five minutes of your judgment, and we take it from there. Over time you’re shaping a voice, not grinding out posts.

Where your firm shows up

The right platforms for your practice

We post where your future clients actually are — and that depends on what you do. The standard set, then tailored to your practice areas:

FacebookInstagramLinkedInGoogle Business Profile+ more by practice area
Practice area drives the mix. A bankruptcy practice, for instance, belongs on Yelp — because bankruptcy is now shopped like a product. It used to be that people studied a lawyer’s qualifications before hiring; today they compare $795, $995, $1,500, $2,000. On the platforms where that comparison happens, a strong, active presence is the difference between being on the list and being invisible. We put you where the buying decision is actually made.
Why it’s worth doing

It compounds with the ads you already run

Google Ads catch them now

Search advertising reaches the person typing “family law attorney near me” at the moment of need. It keeps the phone ringing. Keep it exactly where it is.

Social works earlier, quieter

When someone is blindsided by a strained marriage, a failing business, an injury — the firm they’ve been seeing in their feed for months, composed and formidable, is the one they remember and the one they want in their corner.

The two channels compound; neither replaces the other. Search is the moment. Social is the reputation that was waiting when the moment came.

Growth, when you want it

Boosting — at cost, with receipts

When you want to grow the following faster, we run paid boosting to put your posts in front of the exact people most likely to follow. You set the monthly budget; we bill it at cost with the platform receipt attached — never a markup, never on the meter. It’s a lever, not a mystery: our early testing ran roughly a dollar a follower, and every dollar is on your statement.

How we bill

We bill the way you bill

A retainer, drawn against real work at a fair, all-in rate, reconciled on a one-page statement every month — hours, costs, any boost spend, follower count, and the balance remaining. You’ll recognize it instantly, because it’s how your own firm handles a client’s money. No opaque flat fee, no “trust us.” After twenty years, we’d rather show you the arithmetic than ask you to believe it.

Let’s talk about your firm’s presence.

No pitch deck, no contract waiting at the end of the call — just a straight conversation about whether this fits your practice. One paragraph about your firm is enough to start.

(714) 422-2646

Keith A. Bennett · Law Sites Inc. · lawsitesdigital.com